CORPORATE WRITING/ PRODUCING, BRANDED CONTENT, ETC.
Interviewing Mathew J. Burrows of D.C. think tank The Atlantic Council
Shana Ting Lipton is currently a Creative Writer/ Producer at Storytelling, the in-house content production team set up to tell the story of Lloyds Banking Group's three year £3 bn digital transformation. She writes and produces videos, podcasts and articles for its internal and external audiences through its brands like Lloyds Bank and Bank of Scotland, and partners such as Tata Consultancy Services.
Shana Ting Lipton brings a wealth of diverse experience to corporate and branded content production. This includes commercial legal writing and legal practice certification, a background in culture and lifestyle journalism, commercial writing and producing skills, creative strategic thinking and experience interviewing high-profile public and private sector stakeholders.
As a writer, she has worked on projects for CNN's international brand studio - including the award-winning GREAT campaign for the UK Department for International Trade. She has written pitches as well as native articles and videos for international governments and brands, seeking to address audiences consisting of the C-suite, risk managers, global stakeholders and other CNN readers/viewers.
Lipton contributed to creative strategy on one of CNN's global campaigns for Kazakhstan's renewable energy themed world expo. This was a featured case study on the CNN International Commercial website.
Digital articles and related videos produced for client Zurich Insurance were published on the firm's website, on a CNN micro-site, and on the dedicated the hubs of campaign partners Bloomberg and Financial Times.
She has worked with the native content arm of pan-European broadcaster and digital publisher Euronews NBC. Clients have included Copernicus, the EU's flagship Earth-monitoring program, the Polish Investment and Trade Agency, the European Patent Office and Beijing Tourism.
*Disclaimer: Shana Ting Lipton's views do not reflect those of the clients for which she has produced content and vice versa. Acceptance of assignments and related content production should not be seen as an endorsement of a brand or government's policies, officers and/or products.
LEGAL PRACTICE CERTIFICATION AND COMMERCIAL LAW WRITING
In 2012, with years of international experience in journalism and branded content to her name, Lipton embarked on four years of part-time evening law classes, culminating in: a Graduate Diploma in Law (GDL) from University of Westminster (with commendation) and later a post graduate diploma in legal practice (LPC) from BPP (with distinction) — both London, UK institutions.
Her additional area in GDL was privacy law; and LPC electives: commercial law and intellectual property (IP), advanced commercial litigation, and media law.
Lipton's legal studies have bolstered her existing media skills — garnered through a highly successful career in international journalism, effectively providing a rare and privy understanding of media, business and the laws which underpin these areas.
Select Legal Writing
CDR magazine | Global Legal Group:
- Turkey and Its Disputes Market in Focus
- The US/Offshore Commercial Legal Relationship
- Investment Treaty Arbitration in Latin America
- The Patent Review Process Shaking Up the Pharmaceutical World
- After the Smartphone Wars, What Next For IP Lawyers?
- TPP: Radical Changes For Intellectual Property Laws in the Pacific Rim