Shana Ting Lipton is an experienced multimedia storyteller, branded content writer/strategist and syndicated journalist. A US/UK dual national, she has worked with diverse marquee-name media clients from LA, Chicago, New York, London, Paris and Amsterdam — from Time Inc. to iNK, Condé Nast to CNN. Her writing has been published digitally and in print, from Istanbul to Seoul, in 14 languages.
Photo by Thomas Clark
Photo of Shana Ting Lipton and Adnan Amin, Director General of the International Renewable Energy Agency (IRENA) courtesy of Jade Beard
A Brief Biography
Shana Ting Lipton was born in London and grew up in LA. She graduated from Barnard College, Columbia University and later obtained a Masters degree in European Studies from University of Amsterdam.
Her career as a published journalist began as a teenager with her work published in LA entertainment magazine Venice and Italian Glamour magazine.
Shana has worked as a columnist, editor in chief and senior editor at start-ups, established newspapers and lifestyle and travel publications such as the Thalys European trains magazine and BlackBook. Her travel writing was published in the Avant Guides Amsterdam book. Shana’s articles have also been featured in airline magazines for Delta, United, KLM and British Airways.
While in LA, she wrote for Variety, Wired, Salon, People, and LA Times — for which she penned cover stories and a weekly digital column which also ran on KTLA TV evening news.
She earned a UK Graduate Diploma in Law degree and Legal Practice Course certification in 2016 and went on to write for business and law publications while still writing for consumer magazines — Vanity Fair, Marie Claire, British Journal of Photography, Reader’s Digest, SUCCESS, Robb Report, etc.
From 2016, she worked with CNN's branded content studio, Create, on digital articles, video treatments/scripts and pitches for global client campaigns and new business. She has worked in a similar capacity for Euronews NBC.
In early 2019, she joined the newly formed Storytelling team at Lloyds Banking Group — the financial services company whose brands include Lloyds Bank, Halifax, Scottish Widows, MBNA, etc. As a Creative Writer, she is helping tell the story of the legacy institution's £3 bn digital transformation through video interviews, animated videos, articles and podcasts.
Meanwhile, Shana continues to freelance in other areas outside of finance.
Shana Ting Lipton interviewing Richard Branson